Leo is a designer focused on brand design, digital experiences and design systems.

Moonkah

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Brand Identity

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2025

Moonkah introduces a new take on shisha: an electronic hookah bowl that replaces traditional charcoal with controlled heat, designed to reduce exposure to harmful byproducts of charcoal combustion. We developed a visual identity that translates this ambition into a distinctive brand world, balancing metallic finishes, sculptural forms, and a restrained monochromatic palette. From packaging and product presentation to art direction and social campaigns, every touchpoint was designed to feel cohesive, tactile, and forward-looking—positioning Moonkah at the intersection of ritual, technology, and contemporary culture.

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Moonkah

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Brand Identity

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2025

Moonkah introduces a new take on shisha: an electronic hookah bowl that replaces traditional charcoal with controlled heat, designed to reduce exposure to harmful byproducts of charcoal combustion. We developed a visual identity that translates this ambition into a distinctive brand world, balancing metallic finishes, sculptural forms, and a restrained monochromatic palette. From packaging and product presentation to art direction and social campaigns, every touchpoint was designed to feel cohesive, tactile, and forward-looking—positioning Moonkah at the intersection of ritual, technology, and contemporary culture.

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MH_08.MP4

FAM

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Identity & Merch

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2025

Toronto’s nightlife is constantly shifting, shaped by different sounds, scenes, and the people behind them. FAM brings these worlds together under one evolving identity. I developed a visual system built around a distinctive geometric wordmark, whose rhythmic divisions draw from the visual language of sound and equalizer displays. Designed to move across different events, artists, and environments, the identity gives FAM a consistent presence while leaving room for the culture around it to evolve.

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FAM

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Identity & Merch

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2025

Toronto’s nightlife is constantly shifting, shaped by different sounds, scenes, and the people behind them. FAM brings these worlds together under one evolving identity. I developed a visual system built around a distinctive geometric wordmark, whose rhythmic divisions draw from the visual language of sound and equalizer displays. Designed to move across different events, artists, and environments, the identity gives FAM a consistent presence while leaving room for the culture around it to evolve.

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Arton Media Studio

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Identity & Website

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2025

Arton Media Studio operates at the intersection of media, technology, and visual storytelling. I developed a digital identity built around a bold, engineered wordmark, strict typography, and a grid-based visual language that brings structure to an otherwise fluid creative practice. Through motion, distortion, and a controlled monochromatic palette, the system balances precision with experimentation—giving Arton a distinctive presence across its website and brand applications.

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Arton Media Studio

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Identity & Website

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2025

Arton Media Studio operates at the intersection of media, technology, and visual storytelling. I developed a digital identity built around a bold, engineered wordmark, strict typography, and a grid-based visual language that brings structure to an otherwise fluid creative practice. Through motion, distortion, and a controlled monochromatic palette, the system balances precision with experimentation—giving Arton a distinctive presence across its website and brand applications.

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ZO

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Website, Identity & Merch

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2024

Yung Fazo has built a following in the underground rap scene with a sound that moves between melodic trap, rage, and R&B. For ZO, his 2025 album, I developed a visual world that extends beyond the music into digital experience and fashion. A custom monogram, distorted graphics, and stark typography carry the project across the tour website, motion graphics, and merchandise, connecting the artist’s sound to a cohesive visual identity.

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ZO

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Website, Identity & Merch

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2024

Yung Fazo has built a following in the underground rap scene with a sound that moves between melodic trap, rage, and R&B. For ZO, his 2025 album, I developed a visual world that extends beyond the music into digital experience and fashion. A custom monogram, distorted graphics, and stark typography carry the project across the tour website, motion graphics, and merchandise, connecting the artist’s sound to a cohesive visual identity.

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